The Freerider Flags are a totem to freerider culture and a way of life that celebrates new experiences beyond existing boundaries. The linen textiles are inspired by the words of journalist Hunter S. Thompson and the stories of vanguards who lived simply with hedonic spirit.
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Thanks to the The Surfrider Hotel for featuring the work Pray for Surf, so prominently next to works by Le Corbusier and other inspiring artists. The Freerider flags have been featured on SF Girl, Vogue Paris, Goop, Lonny, Chang & Co. Design. and in Travel and Leisure Magazine, as well as in the collections of Casa Shelter Half; Venice Beach, The Surfrider Hotel; Malibu, The Miramar, Rosewood, Montecito.
Totem to those individuals who exemplify what Hunter S. Thompson was talking about when he spoke of ‘Mould Breaking Heroes; Living proof that the tyranny of the rat race is not yet final'. Inspired in part by an ex-San Francisco surfer who paddled around Kauai on a 9.0 surfboard, sleeps in a beach cave, and fishes his own food – and other like surfers and vanguards out there surfing/living for the love of life and true hedonic spirit.
It is completely my intention to directly participate in this philosophy, intently promote a freerider culture and illuminate that which already celebrates life beyond boundaries and to forge new experiences with that which does and does not yet exist.
Featured on SF Girl, Vogue Paris, Goop, Lonny, Chang & Co. Design., Travel and Leisure
Collections: The Surfrider Hotel, Malibu; Casa Shelter Half, Venice Beach; The Miramar / Rosewood, Montecito
Editions: Save Rock n Roll; Pray for Surf; Surf Punks; Make Waves; Just Waves; Ride Wild Surf; Arty; Party Wave