Grateful for all the enthusiasm about my Freerider Flags recently. The Freerider Flags have been featured on SF Girl, Vogue Paris, Goop, Lonny, Chang & Co. Design and featured over at the iconic Surfrider hotel as well as in the Gilian Segal curatorial as well as the Cara Woodhouse Curatorial as well as Tappan’s At Home Curatorial.
If you are interested in purchasing a work, click the link below to explore the available editions.
Ali Beletic’s “Freerider Flags” demonstrate her interest in free rider culture, which she describes as a philosophy and way of life that celebrates new experiences beyond existing boundaries. The linen textiles are inspired by the words of journalist Hunter S. Thompson and the stories of vanguards who lived simply with hedonic spirit. Take “Party Wave” for example—the phrase originates from surf culture and describes when multiple surfers share a wave. Beletic’s flag champions the term and its unlimited, inclusive attitude.
Inspired in part by an ex-San Francisco surfer who paddled around Kauai on a 9.0 surfboard, sleeps in a beach cave, and fishes his own food – and other like surfers and vanguards out there surfing/living for the love of life and true hedonic spirit.
It is completely my intention to directly participate in this philosophy, intently promote a freerider culture and illuminate that which already celebrates life beyond boundaries and to forge new experiences with that which does and does not yet exist.
Flags featured as part of the collection at Casa Shelter Half, The Surfrider Hotel, Lightning, The Rosewood / Miramar Hotel and are currently available as part of the curatorial over at Tappan.
